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World Advertising Research Center

1advertisers 1advertising 1attitude 1celebrities 1child consumers 1child-orientated surveys 1children 1consumer attitides 1consumer behavior 1consumer research 1consumerism 1marketers 1questionnaires 1research participation

2Baxter, Stacey 1Baxter, Stacy M. 1Ilicic, Jasmina 1Kulczynski, Alicia

Date

12011 12012 12018

Facets

1advertisers 1advertising 1attitude 1celebrities 1child consumers 1child-orientated surveys 1children 1consumer attitides 1consumer behavior 1consumer research 1consumerism 1marketers 1questionnaires 1research participation

2Baxter, Stacey 1Baxter, Stacy M. 1Ilicic, Jasmina 1Kulczynski, Alicia

Date

12011 12012 12018

Title
Creator
Date

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

- Ilicic, Jasmina, Kulczynski, Alicia, Baxter, Stacy M.

Creator: Ilicic, Jasmina , Kulczynski, Alicia , Baxter, Stacy M.
Resource Type: journal article
Date: 2018

Exploring children's attitudes towards research participation

- Baxter, Stacey

Creator: Baxter, Stacey
Resource Type: journal article
Date: 2012

It's not kids' play! reflecting on the child-orientated research experience

- Baxter, Stacey

Creator: Baxter, Stacey
Resource Type: journal article
Date: 2011

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